A New Groove for Tech Marketing

Previous events

Media Mogul
Sep 28-29, 2016 | The Fairmont | San Jose, CA

The Media Mogul program focused on removing the mystery from brand journalism. The event kicked off with a wine and technology presentation from Fairchild Wines owner, Larry Fairchild. On Thursday, attendees heard from best-selling author, entrepreneur and internationally acclaimed keynote speaker, Andrew Davis, on the art of storytelling and how to successfully own the media. A thorough roundtable discussion focused on creating a comprehensive brand media program – from vertically integrating with marketing to metrics and measurement. The group heard from Elizabeth Mehren, professor, journalism, Boston University; Ricky Ribeiro, VP, audience engagement, Manifest; Ryan Petersen, senior manager, editorial and thought leadership, CDW; and Kevin Dunbar, global lead, brand strategy and content, Cisco, on hiring the right team for the job.

Digital Marketing: The Movie
Sep 24-25, 2015 | The Fairmont | San Jose, CA

Digital Marketing: The Movie program focused on the dynamic nature of digital marketing. First, attendees heard from Jamie Eaton, senior manager at Accenture. Second, the group heard from other B2B tech marketing experts including John Ardis, senior vice president, sales, Conversant; Jim Mitchel, vice president, marketing, CDW; and Geoff Sorrick, group manager, Americas SMB marketing, Adobe.

Big Data Big Brains
Apr 16-17, 2014 | The Fairmont | San Jose, CA

The Big Data Big Brains program focused on two aspects of Big Data. First, attendees heard from Marty Kihn, lead Big Data analyst at Gartner. Throughout his presentation, Marty discussed the shape, size and stride path for Big Data. Second, the group heard from the B2B tech marketing experts at CDW on how the team's turning better insight into greater sales volume and bigger deals.

Selling to Uncle Sam
Oct 17-18, 2013 | The W Hotel | Washington, D.C.

On October 17 & 18, CMOjo IV took place in Washington, D.C. and took a look inside the acronym-crowded world of the Federal $80 Billion IT market. Attendees heard from Rich Beutel, Senior Policy Advisor, House Oversight and Government Reform Committee, and other Federal execs, on current government IT topics. This event was hosted in conjunction with the GovMark Council annual Offsite program.

Socially Awkward
April 24-25, 2013 | The Fairmont | San Jose

Socially Awkward focused on the investigation of social media in B2B. Attendees heard from Cisco's CMO, B2B tech leads from Facebook and LinkedIn, and Adobe's measurement maestro to explore for an investigation of social media in today's market.

ROI: The Sky's The Limit
October 11-12, 2012 | Hotel Sax | Chicago

Without performance justification, you won't get to build marketing skyscrapers. So, isn't it appropriate that we're in Chicago, the home of the skyscraper, to talk marketing RoI?

The RoI: The Sky's the Limit program features presentations from real-world tech CMOs. A compact, collaborative experience, the program is speed dating for tech marketing execs.

Inaugural CMOjo
May 14-15, 2012 | Four Seasons | Palo Alto

The breakfast meeting focused on consumerization and changing markets, and will feature a CMO speaker from outside the enterprise IT space. In addition to the guest speaker, CMOjo aims to provide an executive environment for relationship building, dialogue and cross pollination of best practices.