A New Groove for Tech Marketing

CMOjo Sep 2016 – MEDIA MOGUL


The decline of traditional journalism is nothing new, but brand journalism is booming and has created new opportunities. Now, companies can create their own content and fill the void left by newspapers and trade magazines. But what does it take to be a media mogul?

CDW’s CMOjo will help take the mystery out of brand journalism. The event begins with networking and dinner the evening of September 28. On September 29, attendees will hear from best-selling author, entrepreneur, and internationally acclaimed keynote speaker Andrew Davis about the art of storytelling and how to successfully own the media.

The conference will also feature a roundtable discussion focused on how brands can create a comprehensive brand media program – from vertically integrating with marketing to metrics and measurement. And we heard from a panel of experts on recruiting a top team and working with outside agencies to ensure success.

Featured Speakers:

  • Andrew Davis, Marketing Guru and Bestselling Author
  • Elizabeth Mehren, professor, journalism, Boston University
  • Ricky Ribeiro, VP, audience engagement, Manifest
  • Ryan Petersen, sr. manager, editorial and thought leadership, CDW
  • Kevin Dunbar, global lead, brand strategy and content, Cisco
Your RoI
All CMOjo sessions feature a peer-only environment, facilitated discussions, and a detailed synopsis of session proceedings – tangible return for time invested
The Fairmont
170 S Market St
San Jose, CA 95113
Wednesday, September 28th and
Thursday, September 29th, 2015
Johanna Schmitt
(874) 419-6245.