Marty Kihn
Research Director, Gartner

Martin Kihn covers data-driven marketing and marketing analytics, focusing on the use of data to improve marketing strategy, customer acquisition and retention. As Research Director with Gartner for Marketing Leaders, Mr. Kihn helps clients develop and deliver actionable insights based on the analysis of campaign, site and social information.

Mr. Kihn previously held positions as VP and Director of Strategy and Analytics at full-service global advertising agencies. He specialized in developing, measuring and optimizing digital and social marketing strategies for clients including General Motors, H&R Block, Delta Air Lines and American Express. Focus areas included website and digital marketing analytics and the optimization of display and social campaigns. His passion for strategic thinking started as a management consultant at Booz & Co. He wrote the book "House of Lies," which was the basis for a Showtime series of the same name that premiered in January 2012.