Brian Ellefritz
Vice President, Global Social Media, SAP

Brian Ellefritz manages the global social media team responsible for strategy, policy/governance, brand listening, training, tools and metrics – essentially the capabilities leveraged by the SAP marketing organization globally to skillfully use social media in their work. During his tenure the company's social media footprint has tripled and SAP has been increasingly recognized as a leading practitioner in B2B social media marketing. Additionally Brian's team manages a rich portfolio of brand accounts in Twitter, Facebook, YouTube and LinkedIn where SAP delivers daily content, conversations and other experiences to 500,000 brand advocates, partners and prospects. Brian is a seasoned technology marketer who, in the last decade, has focused on leading the evolution of digital marketing practices at brands like Apple Computer, Netscape, Sun Microsystems, Cisco Systems, and now SAP. At each of these marquis brands he has built teams and platforms to take advantage of new marketing practices in email, relationship marketing, demand generation and social media.