CMOjo

A New Groove for Tech Marketing

CMOjo Agenda – Media Mogul

Wednesday, September 28

5:00 p.m. - 6:30 p.m.
Networking Reception and Wine Tasting
California Room - Fairmont San Jose
6:30 p.m. - 9:00 p.m.
Networking Dinner
The Grill on the Alley – Green Room

Thursday, September 29

8:00 a.m. - 8:30 a.m.
Registration and Breakfast
California Room – Fairmont San Jose
8:30 a.m. - 8:45 a.m.
Welcome & Introductory Remarks
8:45 a.m. - 9:45 a.m.
Opening Keynote – The Art of Storytelling
Andrew Davis, Marketing Guru and Bestselling Author
9:45 a.m. - 10:00 a.m.
Networking Break
10:00 a.m. - 11:00 a.m.
Roundtable Discussion – Making the Media Your Own
  • Andrew Davis [moderator]
11:00 a.m. - 11:15 a.m.
Networking Break
11:15 a.m. - 12:15 p.m.
Hiring the Right Team
  • Elizabeth Mehren, professor, journalism, Boston University
  • Ricky Ribeiro, VP, audience engagement, Manifest
  • Ryan Petersen, sr. manager, editorial and thought leadership, CDW
  • Kevin Dunbar, global lead, brand strategy and content, Cisco
12:15 p.m. - 1:20 p.m.
Networking Luncheon
1:20 p.m. –1:30 p.m.
Closing Remarks